Uncle Chipps Rebranding

The brief was to rebrand an existing brand. Uncle Chipps was chosen to be rebranded to look more fun, quirky, and cooler than before. 

Uncle Chipps was a pioneer in the food industry in the 90s but was subsequently taken over by Frito Lay and unfortunately, saw no further change. The rebranding has been done by keeping in mind the brand's consistency throughout the years. Further, the brand has been given a new quirky touch so as to cater to the current target audience that demands the brand to be more fun and lively.