I've spent 6 years helping brands figure out not just how to look good, but what to say, who to say it to, and how to make people actually care. I work from brief to final output: strategy, concept, design.

Over the years I've worked across brand identity, seasonal and topical campaigns, on-ground activations, product marketing, PR kits, and new vertical launches for brands at the scale of boAt and District by Zomato. I've coordinated with agencies, owned creative direction end-to-end, and built design systems that hold up across every touchpoint.

Outside of work I'm usually on a walk, watching people, or deep in a rabbit hole of content I can't explain. I notice things, the way someone reacts to a billboard, the joke that lands in a comment section, the detail on a package nobody was supposed to care about.
That's where the ideas actually come from.