T.Rebel - Women's Day Campaign
The third edition of T.Rebel focused on the inaugral season of the WPL, promoting viewership of women's cricket
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Strategising and Ideating the Campaign Plan with the Team. Further, executing the Campaign collaterals as well as Marketplace Creatives.
Service
Topical Campaign, Creative Conceptualisation
Year
2023
Awards
Purple Elephant, Kyoorius Creative Awards, 2024
PROBLEM STATEMENT
The portrayal of women in sports is often subjected to a ‘Women First and Athletes Second’ mindset.
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Women in sports are often governed by references to looks, age, what they are wearing, or family life, and are not valued as trained and entertaining sportspersons.
SOLUTION
'Watch Her Play' is a campaign calling out this inequality and lack of interest for women in sports.
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OBJECTIVE
To Improve the gender split of purchases in Audio & Wearables.
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To improve the awareness of boAt products among women.
CAMPAIGN PLAN
OOH CAMPAIGN
FILM
PRODUCT MARKETING
BILLBOARDS
WATCH HER PLAY
FILM
We support her in every field. We watch her in every aspect around the field: from cheerleading to even sitting in the audience - the camera always gives her the well-deserved attention. But when it comes to women playing a sport- That’s when we have to push ourselves to support her. She’s creating history, breaking records.
So, this Women’s Day, with the first ever women’s IPL just around the corner. We urged everyone through a
hard-hitting video to also #WatchHerPlay
PRODUCT
MARKETING
Campaign banners to showcase the T.Rebel Range were advertised on Amazon, Flipkart, Google Ads and boAt website.
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Objective was to give a clear communication with direct CTA and a minimal design.
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Further, the campaign idea and the range was showcased on the boAt Social media and Website.
Our campaign bagged
the Purple Elephant at
Kyoorius Creative Awards 2024
