Best Night Ever - NYE'24 Campaign
NYE 2024 was all about creating an electrifying atmosphere that resonated with the energy of the night. We designed a campaign that was as dynamic and unforgettable as New Year’s Eve itself, bringing together bold visuals, immersive experiences, and innovative branding to make this celebration stand out.
My Role: Branding and creative Conceptualisation of the campaign
Service
Topical Campaign, Branding
Year
2023-24
NYE 2024 was all about capturing that electric buzz of New Year’s Eve—the kind that makes the air feel charged with possibilities. We set out to create a campaign that wasn’t just seen, but felt— a celebration brought to life with bold visuals, immersive branding, and a vibe that screamed
Party of the Year
BRINGING
THE NIGHT
TO LIFE
For the visual style for this campaign,
I embraced the Holographic Melting Chrome
theme, paired with Y2K influences, to create a look that was both vibrant and retro-futuristic that captures the essence of the NYE night. The dark background provided the perfect canvas for deep holographic gradients, glares, and textures, making the visuals pop with a glossy, otherworldly sheen. Coloured flares and glowing text effects added layers of depth and intrigue, pulling viewers into the celebration.
To bring the campaign to life, I incorporated on-trend 3D elements that captured the various vibes of New Year’s Eve.
Each element was thoughtfully chosen— all symbolic of the emotions and excitement of the night.
(These 3D elements have been made using Midjourney)
that's a wrap!
