Misfit by boAt
The Misfits, they don’t confer. They like to keep it changing, stand out and never follow the herd. The Misfits are unique in their own ways. They don’t fit in. They make their own space to live by their own rules.
And for these mavericks, boAt has stepped into the world of personal care products with Misfit by boAt, an elite range of trimmers and straighteners to keep them in style.
And we had to create a film campaign to bring this new child into the limelight.
Misfit by boAt won Gold at Digiplus Awards 2022 for best use of social media.
Service
Advertising, Social Media
Agency
Digitas, India
Year
2021
#NeverFitIn
It encourages people to break away from the stereotypical outlook around perfection and urges them to see the beauty in authenticity.
The campaign onboarded Rohit Saraf, Divyendu, Shanaya Kapoor and Vir Das
as their Brand Ambassadors.
Who is a Misfit?
Through our campaign, we explore the diverse ways in which the misfits redefine the ordinary and craft a unique space for themselves.
How did we do it?
We shared a sneak peek of what our Misfits truly are!
The national crush Rohit Saraf
Indian comedian, and actor Vir Das
The stylish Shanaya Kapoor
The actor experimental Divyendu Sharmaa
& what they believe in!
Then our Plan got revealed..Accidently ;)
So we
decided, why not US!?
We introduced our Misfits to our audience through Social Media Platforms like Instagram, Facebook, Youtube & Twitter through this creative as an Insta Grid and Banners on all social platforms.
Our Misfits disclosed their dapper looks
& more..
Wrapping up the campaign with some crazy stickers!
Our campaign bagged GOLD
at Digiplus Awards 2022 for
best use of Social Media!