boAt - Building the Brand
Building the philosophy of the brand - Do what Floats Your boAt.
"Alone, we are a bunch of dreamers. Together, we form a Tribe Of Creators never hesitating to sail against the flow. It's the moment to craft your narrative and unveil
it to the world!"
My Role: Strategising and creative conceptualisation of the social media for DWFYB.
Worked on building the design language for the same.
Service
Social Media, Brand Identity, Strategy
Year
2022-23
To the ones who don't say, but simply vibe✌🏻
Play the audio for best experience
#DoWhatFloatsYourboAt aims to become the voice of the generation by celebrating off-beat passions
VISUAL
KEY
Tone of voice : Inspiring, electric, and high-strung
Brand Identity
Developing a distinctive and memorable brand identity that resonates with the target audience.
This involved creating a logo and visual elements that reflect Boat’s energetic and youthful vibe.
Brand Messaging
Crafting a clear and compelling brand message that communicates Boat’s commitment to
high-quality, stylish, and affordable audio products.
Market Positioning
Strategically positioning Boat as a trendy and aspirational brand within the audio and wearable industry,
appealing to a young, dynamic audience.
Visual Design
Designing a visual language that includes vibrant colors, bold typography, and dynamic imagery,
all aimed at creating a strong and recognizable brand presence.
LOGO BRANDING
Concept & Extension
Visual Style and Aesthetic
Grungy and Raw Textures:
The brand employs grunge textures to evoke a sense of authenticity and edge. This choice of texture adds depth and character to the visual identity, moving away from overly polished or conventional design elements. The raw textures contribute to a gritty, urban feel that resonates with the brand’s youthful and rebellious spirit.
Bold and Dynamic Design:
Boat’s visual style is marked by its bold use of colors and dynamic imagery. Vibrant hues and striking contrasts are employed to grab attention and create a memorable brand presence. The design is unapologetically loud and eye-catching, mirroring the energetic and lively nature of Boat’s products.
Urban and Trendy Vibe:
The overall aesthetic channels an urban, street-savvy vibe that aligns with the brand’s target audience. The design elements are crafted to reflect the modern, trendsetting ethos of Boat, appealing to a young demographic that values style and individuality.
Edgy Typography:
The typography used in Boat’s branding complements the grungy visual style, featuring bold, unconventional fonts that enhance the brand’s rebellious and edgy personality. This choice of typefaces helps reinforce Boat’s position as a trendsetter in the lifestyle sector.
BRAND BOOK
CONTENT BUCKETS
Strategising and Planning the Social Media to amplify path breaking voices while making them the true voice of dissent.
TYPOGRAPHY POSTS
Creatives that reflect our philosophy
TUESDAY
THRUTHBOMBS
#TuesdayTruthbombs where every Tuesday the brand uploads such inspiring stories revolving around the idea of throwing away the age-old idea of behaving in a manner the society wants you to behave.
PASSION POSTS
Promoting and showcasing people pursuing their passion on our feed
INFLUENCER POSTS
Showcasing Street Fashion as a passion point
PASSION CAROUSELS
Instagram Carousels on various off beat passions
bringing awareness and showing the journey of the passion point.
DO YOU KNOW Stories
QnA Instagram stories about various passions
BOATHARD HITS
Every month we create a playlist of different genres featuring uncharted artists who deserve the spotlight!
ON GROUND BRANDING
BOAT X LAKME FASHION WEEK
Branding at the Lakme Fashion week.
BOAT X ALL YOU CAN STREET
Apart from the usual branding stuff, we created cool
stencils for people to customise on their headphones
